Mautic is a PHP-based open source marketing automation software. Mautic is a first also as of now alone free and opensource marketing automation software in which you can do plenty of things to automate your website by email, social and more.
Now generating, tracking and nurturing leads has become easy and affordable, Create automatic rule based campaigns, Do email marketing, Integrate with social media platforms like Facebook, Linkedin, and Twitter. Create landing pages, forms and embed or deploy them easily. If you are a developer you can customize and extend Mautic very much they way you want it.
Mautic is available in both version Saas (Software as a service) and as a self-hosted means you can host Mautic on your server as well.
Compare to Mautic they are many other Saas (Software as a service) based marketing automation softwares which are available online some of them are Marketo, InfusionSoft, HubSpot, Pardot, Eloqua etc. but these are not free platform all these have paid monthly pricing plans. In contrast Mautic is a free and is a boon for opensource lover especially marketers would love it.
Some of the compelling features of Mautic –
1. Easy to setup
2. Easy to control and manage
3. Integrated Solutions
4. A beautiful and powerful interface
Since Mautic is opensource, new emerging marketing automation software like other opensource product it has mainly community-based support for its free edition. Being an opensource there some sort of challenges like maintenance or fixing bugs but as long as you are using the latest version of the application you will not get many difficulties to while using it.
As an opensource lover and admirer I hope Mautic gets as much popularity as WordPress has received so far.